In business acquisitions, numbers often take centre stage. Financial metrics, valuation models, and due diligence reports drive the negotiation process. However, a crucial element often gets overlooked – the human element. Selling a business is a deeply personal decision for owners who have poured their heart and soul into their company, often over many years.ContinueContinue reading “Humanising the Deal: Building Trust with Business Sellers Through Personal Branding”
Tag Archives: Social Media
Crafting Connections: Telling Your Brand’s Story on Social Media
Social media has become a busy stage where brands can share their narratives, connect with audiences, and leave lasting impressions. Think of your own feeds. Do you see content from sites you’ve visited or brands similar to those you already follow? It’s estimated that we spend on average over two hours a day on socialContinueContinue reading “Crafting Connections: Telling Your Brand’s Story on Social Media”
Tips On How To Market A Novel
If you’re considering options for your book, here are some tips on how to effectively market a novel and reach potential readers.
Should I Be On Social Media?
Not that anyone should rely on social media proof alone. But it’s a destination in the buyer’s journey and if you’re not there, and your competitors are, the chances are your customers will head for the next alternative