In business acquisitions, numbers often take centre stage. Financial metrics, valuation models, and due diligence reports drive the negotiation process. However, a crucial element often gets overlooked – the human element. Selling a business is a deeply personal decision for owners who have poured their heart and soul into their company, often over many years.ContinueContinue reading “Humanising the Deal: Building Trust with Business Sellers Through Personal Branding”
Tag Archives: branding
Crafting Connections: Telling Your Brand’s Story on Social Media
Social media has become a busy stage where brands can share their narratives, connect with audiences, and leave lasting impressions. Think of your own feeds. Do you see content from sites you’ve visited or brands similar to those you already follow? It’s estimated that we spend on average over two hours a day on socialContinueContinue reading “Crafting Connections: Telling Your Brand’s Story on Social Media”
Storytelling: The Key to Creating Emotional Connections with Your Customers
The power of storytelling in marketing is undeniable. When you tell a story, you engage your audience on an emotional level and create a connection with them that goes beyond mere information.
Retro River 