Content Creation

Back in the 90’s Bill Gates famously said ‘content is king.’ Is that still the case now?

Absolutely!

“What’s on your mind?”

The blank post.

You know you need to be speaking to your audience – but what do you say?

Do you wing it?

Some people can pull a winning post out of thin air, effortlessly filling their feed with engaging content.

For the rest of us? A plan makes all the difference.

What about your website?

Be honest – did you launch your site just to “get something up there,” or did you map out the customer journey first?

Content creation is tough.

Every post, every page, every email – it all defines your brand. It shapes how people see you, trust you, and connect with you.

Great content sparks conversations, builds authority, and drives the right people to your business. But let’s be real: not everyone enjoys writing, blogging, or making videos. If the thought of being on video makes you cringe, I get it!

But here’s the thing – your content isn’t about you. It’s about your customer.

Break through the barrier.

You already have everything you need – knowledge about your industry, your products, your customers. The trick is knowing how to use it:

• Defining your content goals
• Mapping your customer journey
• Finding your brand’s voice and personality
• Understanding your audience (and what makes them tick)
• Uncovering stories, insights, and ideas your customers will love
• Creating a plan that makes content feel effortless, not overwhelming
• Refreshing what’s already there or building something brand new