In business acquisitions, numbers often take centre stage. Financial metrics, valuation models, and due diligence reports drive the negotiation process. However, a crucial element often gets overlooked – the human element. Selling a business is a deeply personal decision for owners who have poured their heart and soul into their company, often over many years.ContinueContinue reading “Humanising the Deal: Building Trust with Business Sellers Through Personal Branding”
Category Archives: storytelling
The Pen and the Algorithm: Should Writers Embrace AI?
The rise of Artificial Intelligence (AI) has sent ripples through countless industries, and the writing world is no exception. As AI writing tools become increasingly sophisticated, here’s a question for you: should writers embrace AI as a partner in their creative process, or does it pose a threat to our craft? The Allure of AIForContinueContinue reading “The Pen and the Algorithm: Should Writers Embrace AI?”
Crafting Connections: Telling Your Brand’s Story on Social Media
Social media has become a busy stage where brands can share their narratives, connect with audiences, and leave lasting impressions. Think of your own feeds. Do you see content from sites you’ve visited or brands similar to those you already follow? It’s estimated that we spend on average over two hours a day on socialContinueContinue reading “Crafting Connections: Telling Your Brand’s Story on Social Media”
Beyond the Page: Exploring the Anatomy of Great Stories
What is it that makes a story compelling? What are the elements that keep readers hooked from beginning to end? These are the questions that I hope to explore in this blog, by taking a closer look at some popular dramas, films and books.
Retro River 