In business acquisitions, numbers often take centre stage. Financial metrics, valuation models, and due diligence reports drive the negotiation process. However, a crucial element often gets overlooked – the human element. Selling a business is a deeply personal decision for owners who have poured their heart and soul into their company, often over many years.ContinueContinue reading “Humanising the Deal: Building Trust with Business Sellers Through Personal Branding”
Category Archives: Social Media
Crafting Connections: Telling Your Brand’s Story on Social Media
Social media has become a busy stage where brands can share their narratives, connect with audiences, and leave lasting impressions. Think of your own feeds. Do you see content from sites you’ve visited or brands similar to those you already follow? It’s estimated that we spend on average over two hours a day on socialContinueContinue reading “Crafting Connections: Telling Your Brand’s Story on Social Media”
The Use Of Colour In Marketing
As humans we’re in tune with our subconscious brain, and colour can have a greater emotional effect than we realise. Colour can affect our reactions and behaviour, which means it can impact your customers and your marketing too.
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Lead Generation For Small Businesses
Whatever your industry sector, having a steady flow of leads is critical to your success. They’re your life blood.
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Should I Be On Social Media?
Not that anyone should rely on social media proof alone. But it’s a destination in the buyer’s journey and if you’re not there, and your competitors are, the chances are your customers will head for the next alternative
Retro River 