In business acquisitions, numbers often take centre stage. Financial metrics, valuation models, and due diligence reports drive the negotiation process. However, a crucial element often gets overlooked – the human element. Selling a business is a deeply personal decision for owners who have poured their heart and soul into their company, often over many years.ContinueContinue reading “Humanising the Deal: Building Trust with Business Sellers Through Personal Branding”
Category Archives: Marketing
The Pen and the Algorithm: Should Writers Embrace AI?
The rise of Artificial Intelligence (AI) has sent ripples through countless industries, and the writing world is no exception. As AI writing tools become increasingly sophisticated, here’s a question for you: should writers embrace AI as a partner in their creative process, or does it pose a threat to our craft? The Allure of AIForContinueContinue reading “The Pen and the Algorithm: Should Writers Embrace AI?”
Crafting Connections: Telling Your Brand’s Story on Social Media
Social media has become a busy stage where brands can share their narratives, connect with audiences, and leave lasting impressions. Think of your own feeds. Do you see content from sites you’ve visited or brands similar to those you already follow? It’s estimated that we spend on average over two hours a day on socialContinueContinue reading “Crafting Connections: Telling Your Brand’s Story on Social Media”
Storytelling: The Key to Creating Emotional Connections with Your Customers
The power of storytelling in marketing is undeniable. When you tell a story, you engage your audience on an emotional level and create a connection with them that goes beyond mere information.
Tips On How To Market A Novel
If you’re considering options for your book, here are some tips on how to effectively market a novel and reach potential readers.
What Is A Funnel – And Do You Need One?
How do you make people aware of what you do? This is the top of the funnel. If you’re directing traffic and you want people to stop and pay attention, how do you do it
The Use Of Colour In Marketing
As humans we’re in tune with our subconscious brain, and colour can have a greater emotional effect than we realise. Colour can affect our reactions and behaviour, which means it can impact your customers and your marketing too.
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Lead Generation For Small Businesses
Whatever your industry sector, having a steady flow of leads is critical to your success. They’re your life blood.
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Tough Love Your Website
And no matter how diverse your visitors are, in that moment of opening your home page or reaching a landing page they share a common purpose: they’re looking to see what you can do for them.
How To Improve Your Omnichannel Customer Experience
It sounds complex, but the omnichannel experience has been evolving around us organically, without us really noticing. In fact, in recent years it’s become so much part our shopping journey we’ve come to expect it, especially from leading brands.
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Retro River 